JP Business

West End searches for musicals mojo

Mar. 28 - A musical based on the TV talent show has opened in London's West End "I Can't Sing - The X Factor Musical", backed by music mogul Simon Cowell. Media reports have said there have been disappointing ticket sales in advance. It comes after a couple of other high profile shows closed early. Joanna Partridge looks at the risky business of putting on a musical.